• Fast Company, Tuesday, August 23, 2022 5:50 PM

A new social media platform has gotten the attention of major brands including Chipotle and e.l.f. “BeReal, which launched in 2020, asks users to upload one post per day to provide a more authentic view of life for their friends,” per Fast Company. “The photo prompts appear seemingly at random, and users have to send posts within two minutes of receiving the notification. It’s a novel take on social media, and one that’s captivated Gen Z. ... While BeReal doesn’t allow formal advertising, brands are flocking to the platform to build an audience of young users by sharing behind-the-scenes pictures and discount codes." The app has been installed 20 million times and counting, according to Sensor Tower. 

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