• by Ray Schultz , August 31, 2022

Allure, Condé Nast’s beauty magazine, is no more—at least as a print product. 

The title will now  be digital-only. The last print issue will be dated December 2022, according to the Business of Fashion (BOF).  

Two people are being laid off. 

“Our brand is stronger than ever across social and digital and our success is testament to our collaboration as a team and because we know just how and where our audience is accessing content in today’s ever-changing landscape,” Editor in Chief Jessica Cruel wrote in a memo to staff, according to BOF. “It’s our mission to meet the audience where they are and with this in mind, after our December print issue, we are making Allure an exclusively digital brand.”

Allure follows numerous magazines that are now completely digital. 

However, Allure will conduct a “live, consumer-focused summit” next year and it has a brick-and-mortar shop on Lafayette St. in the SoHo section of New York City. The store features a curated selection of makeup, hair-care and skincare products, and serves as a physical extension of the Allure brand. 

When Cruel came on board last year, Allure claimed a 5% increase in traffic YoY, and a 13% hike in time spent. It said it had 5 million followers across all platforms.