• by Joe Mandese  @mp_joemandese, September 6, 2022

Ad industry management consultant R3 has rolled out a suite of new digital tracking services benchmarking how a brand’s social, influencer, search and ecommerce campaigns perform vs. other brands in their categories.

The new services – SocialTrack, InfluencerTrack, eCommTrack, and SearchTrack – utilize R3’s “bespoke” quarterly and annual audits to index a brand’s performance across each of the digital marketing disciplines.

“Each service delivers quantitative benchmarking of key metrics, success factors for the channel, best practice guidelines, and insight into creative and innovative strategies used by competitors across a variety of digital channels,” says Co-Founder and Principal Greg Paull.