Digital publishing revenue grew by 12.3% in the UK in Q2 YoY, rising to £154.8million, according to the Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte.
Recruitment classifieds saw the strongest growth for publishers, increasing by 70.3% over the same period in 2021 to £6.3million.
Display advertising, the largest single revenue category for digital publishers, grew by 28.6% in Q2 to £72.4 million.
B2B revenue increased by 16.3 to £55.7 million in June on a 12-month rolling basis. B2C revenue rose by 12.1% to £571.6million on a 12-month rolling basis.
Multiplatform revenue grew by 18.4% and mobile device revenue by 21.1% in Q2 YoY. Desktop-only revenue fell by 11%.
Digital audio generated a 16.7% revenue increase YoY, but has fallen from the 500% growth seen in Q1 2022.
Half of the respondents reported positive revenue growth, and 100% said new products are a high priority for the next year. In addition, 83% cited non-advertising revenue growth.
“A red-hot labor market has sparked significant growth within recruitment classified channels over the last year, with employers looking to use publishing to reach the attention of increasingly desirable talent,” states Dan Ison, lead partner for telecommunications, media and entertainment at Deloitte.
Meanwhile, Ison adds, “the growth of multiplatform and mobile device revenue represents an ever-connected consumer, with nine in ten UK adults having access to a smartphone and more than three-quarters having access to a laptop computer."
Richard Reeves, managing director at AOP, cautions that “the ongoing decline of desktop has implications for publishers, as mobiles are better suited for shorter, ‘snackier’ editorial. While there is still demand for long-form content, I’d suggest this is being successfully catered to via channels such as newsletters.”