• by Joe Mandese  @mp_joemandese, September 27, 2022

Ramendra (Ram) Singh has joined independent media services agency Crossmedia as its first Chief Performance Media Officer.

He joins from Chief Analytics Officer at Publicis' Perfomics unit and previously held senior analytics and marketing roles at a variety of organizations including AOL Time Warner, Spring Nextel and IBM.

Singh is the latest C-level appointment reconstituting Crossmedia's U.S. leadership team, following recent additions of COO (Ali Plonchak), Chief Strategy Officer (Anne Bologna), Chief People Officer (Kristen Metzger) and head of investment (Christine Merrifield-Wehrle).