Longtime State Farm CMO Rand Harbert is retiring and will be succeeded by one of his underlings.
Kristyn
Cook, currently senior vice president, agency and marketing, has been named the new chief agency, sales and marketing officer effective Jan. 1. "
Harbert, who got his start as an agent in 1992,
oversaw key initiatives as CMO, including an overhaul of the State Farm logo and brand positioning and bringing back Jake from State Farm, a popular spokes-character," per Marketing Dive.Read the whole story at Marketing Dive »
