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Around the Net
BioSteel Launches NHL-Themed Campaign
- Sports Business Journal, Monday, October 17, 2022 1:47 PM
BioSteel debuted a campaign from L.A.-based The Many that highlights the company's inaugural season as the
official hydration partner of the NHL. The 30-second spot, which launched last week on ESPN,
includes the tagline "Hydrating the next generation of athletes." The ad features two-time NHL MVP and Edmonton Oilers’ Connor McDavid, Colorado Avalanche's Cale
Makar, Buffalo Sabres’ Owen Power and Florida Panthers' Aaron Ekblad, among others.
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