Otter Swims With PMG, Continues New Biz Roll

On the heels of winning Nike's North American media account in July, Fort Worth, TX-based PMG continues its new media business roll, landing mobile phone accessories marketer Otter Products account.

As media agency of record, PMG will oversee all media strategy, planning and buying for the smartphone case brands, including OtterBox, OtterBox Business Solutions and Liviri.

As with other recent media account wins, the client cites PMG's proprietary Alli technology as a primary factor for the assignment.

Billings were not disclosed.

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