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Adidas-Ye Divorce Costs Company Big Bucks

The split between Adidas and Ye (formerly known as Kanye West) is going to cost the athletic wear company half of its projected 2022 profit. In reporting third-quarter earnings, Adidas cut its full-year net income expectations from preliminary projections made just one month ago. It now forecasts 250 million euros ($250.8 million), down from a target of around 500 million euros ($501.6 million). The company is looking to start fresh in 2023 with former Puma CEO Bjørn Gulden as its new CEO effective Jan. 1. 

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