Fans of the network's soaps can order wallpaper and ringtones in the voices of their favorite characters from the store's Web site, abc.com/mobile. One such ring features Susan Lucci's character, Erica Kane, saying, "Oh dear, this phone has more rings than I do!"
The store also offers fans a service called "Soap Confidential," which offers dish on their favorite characters and the actors who play them. "Soap Confidential" subscribers were among the first to learn of Rick Springfield's return to "General Hospital." The service costs subscribers $1.99 per month.