People is relaunching its
StyleWatch feature in a digital format 20 years after its initial appearance in print, on Cyber Monday, November 28.
The digital StyleWatch will offer
a collection of almost 20 shoppable stories, highlighting the season's trends and inspiration from celebrities and tastemakers.
The cover, moving beyond the old
celebrity stock imagery, will provide original photoshoots and interviews. The inaugural cover features reality show star sisters Aurora, Olivia, and Sophia Culpo.
StyleWatch will publish several times per year.
The move is indicative of parent Dotdash Meredith’s move into
digital.
"The original StyleWatch was beloved for its curated finds inclusive of every body and budget -- it was interactive in its own way, shopped via
tear sheets at top stores," states Leah Wyar, president of People and the entertainment Ggroup at Dotdash
Meredith.
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Wyar adds, "Two decades later, savvy online shoppers expect immediate gratification and an interactive digital format makes the new
StyleWatch even more valuable for today's shopper."
To celebrate the relaunch, StyleWatch has collaborated with Carolina Herrera fragrance to feature two scents: Good Girl Eau de Parfum & Bad
Boy Eau de Toilette Spray.