Penske Media Acquires ATX TV, Television Programming Firm

Penske Media Corp., whose brands include Rolling Stone, Billboard and WWD, has acquired ATX TV, a creator of programming and experiences for television fans. The terms were not disclosed.  

ATX TV’s core team will remain in place, including co-founders and co-presidents Emily Gipson and Caitlin McFarland. In addition, Laura Kincaid will continue as director of operations and Jennifer Morgan as director of programming. 

Founded 12 years ago to create a television festival in Austin, Texas, ATX TV has evolved into year-round provider of television programming. ATX Television Festival Season 12 will run from June 1-4, 2023.

“We have long admired ATX’s commitment to creating unique content that celebrates every aspect of television,” states Jay Penske, CEO of Penske Media.

Penske adds.,, “Emily and Caitlin have built an incredible community and world class programming over the years, and we look forward to helping them expand their footprint for an even bigger audience in the future.” 



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