Titan Casket is taking a nontraditional route for a funeral industry brand to increase awareness and consideration. "Consumers tend not to shop around for the best deals on coffins or flowers
when they are grieving the loss of a loved one," per Fast Company. "But the cofounders of
Titan Casket, a direct-to-consumer casket maker that sells coffins online and
through Costco and Amazon, want that to change."
Read the whole story at Fast Company »