Four digital marketing veterans have a launched an email newsletter for middle-aged business owners, offering input on digital strategy.
The Daily(ish) Advocate is a product of the rebranded TheMarketingAdvocate.com.
It will contain tips for resolving uncertainty about social media platforms, how AI and machine learning are changing online marketing and issues related to tracking and Google Analytics 4.
The newsletter will also advise readers on how to protect a business' digital assets from bots, hackers and other bad actors.
"Middle-aged business owners face a unique set of challenges," states Adam Kreitman, co-founder of TheMarketingAdvocate.com. "They tend to be more sensitive to financial pressures, are not as technologically focused as 20-somethings, and are wary of the hype common in the digital marketing world."