Two of the top 10 most-read "Media Daily News" stories of 2022 were obituaries about the
passing of beloved industry figures: former Subway marketing guru Tony Pace; and USIM
President Russell Zingale.
Much of the other most-read stories were
about progressively weakening economic signals for the ad industry, and erosion of
time spent with ad-supported media, and P&G Chief Brand Officer Marc
Pritchard calling for an end of "general market" media targeting.
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