• by Ray Schultz , January 20, 2023

Acoustic, a customer experience provider for B2C brands, has named Mark Cattini as CEO, effective immediately. 

Cattini has served on the Acoustic’s board of directors since May 2022.

His appointment as CEO follows Acoustic's recent investment from Francisco Partners. 

The hire and investment will help the company accelerate its goal of  providing technology for B2C brands across retail, financial services, insurance, tech and telecom, travel and hospitality sectors, the firm says.

Cattini brings on board Adam Stewart as chief technology officer and Jay Schaufeld as chief people officer.

"I am thrilled to be asked by the Board to lead Acoustic as CEO during an exciting time for the company and the marketing industry as a whole," Cattini states. 

He adds, “I'm delighted to join Acoustic as it accelerates this platform vision on a global scale and look forward to working with our customers and partners to realize the next phase in our strategic growth."

Cattini has previously served enterprise software companies such as MapInfo, Autotask, and ClickSoftware.

There was no word on Dennis Self, who was quoted as CEO at the time of the investment by Francisco Partners. 

That firm acquired a minority stake in Acoustic in October 2022. Centerbridge Partners remains the primary equity holder in the company. 

"As businesses grapple with market uncertainty, new privacy regulations, and evolving consumer expectations, they require a technology partner that can support their needs today while future-proofing their business for the challenges of tomorrow," states Jared Hendricks, senior managing deirector of Centerbridge Partners.

Hendricks adds, "With Mark's appointment as CEO, Acoustic is better positioned than ever to support businesses across industries as they tackle these challenges head-on.”

Last year, Acoustic debuted a a platform called Multichannel Composer that it says can help brands conduct hyper-personalized communications via email and other channels, through its Marketing Cloud. “The features a drag-and-drop interface that eliminates the need for developer support. It is useful in both traditional and emerging channels, including email, SMS, MMS and WhatsApp.”