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Mondelez Partners With Martha Stewart For Metaverse Oreo

Mondelez has partnered with celebrity chef Martha Stewart to release a limited-edition cookie, "The Most Oreo Oreo" with a metaverse actvation. "Created within Meta’s Horizon Worlds, 'Oreoverse' invites users to explore its Oreo-themed realm and play mini-games for the chance to win prizes, including a grand prize of $50,000.," per Marketing Dive. "To promote the activation, Stewart will livestream herself exploring the Oreoverse on the brand’s Instagram and Facebook channels."

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