Mondelez has partnered with celebrity chef Martha Stewart to release a limited-edition cookie, "The Most Oreo Oreo" with a metaverse actvation. "Created within Meta’s Horizon Worlds, 'Oreoverse'
invites users to explore its Oreo-themed realm and play mini-games for the chance to win prizes, including a grand prize of $50,000.," per Marketing Dive. "To promote the activation, Stewart will
livestream herself exploring the Oreoverse on the brand’s Instagram and Facebook channels."
Read the whole story at Marketing Dive »
