Pinterest and Condé Nast Entertainment have formed a global content partnership that will lead to production of over 160 videos by Vogue and Architectural Digest related to Pinterest seasonal moments.
The arrangement will inspire pinners worldwide, Pinterest says.
Starting this month, Vogue will leverage its backstage access in a series of episodes from Fashion Week in the cities of New York, London, Milan and Paris.
Vogue will also debut a new Pinterest profile in April for weddings, featuring such topics as checklists, table settings, dream dresses, and bridesmaids. It will be curated by Vogue Weddings editors and wedding planners.
Next, series of Architectural Digest videos will explore how to create the perfect backyard space for summer , starting on Memorial Day and running through Fourth of July.
In addition, Architectural Digest will create content inspired by the 2023 AD100 list.
Condé Nast was already one of Pinterest’s and largest content publishers globally before this partnership, with over 40 Pinterest profiles comprising tens of millions of views.
“With our authority in fashion journalism and international design and architecture through the brands of Vogue and Architectural Digest, we are thrilled to bring even more unique video content with exclusive access, tips, and trends that will continue to inspire,” states Ani Shehigian, aenior vice president of Digital Video English at Condé Nast Entertainment.
“Condé Nast has a long history of innovating on Pinterest and bringing their editorial voice to life through new content formats and collaborating with Pinterest creators,” adds Nadine Zylstra, global head of programming and originals at Pinterest.