Consumers are way about generative AI, the technology that enables automated content creation, according to a study from Big Village.
Of those polled, 76% fear that generative AI images or videos could be abused, 19% extremely so, the company writes.
In addition, 66% are worried about privacy when generative AI is used for social media. But 60% admit they are confused how to create Generative AI for social media.
Overall, 48% are familiar with the use of generative AI in social media to some extent.
They are especially concerned about the use of Generative AI images in social media advertising. They say:
The CARAVAN survey was conducted by Big Village among a sample of 1,008 consumers.