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Boycotts Are Often Countered with 'Buycotts'

Boycotts don't always result in an overall decrease in sales due to "buycotts," or the phenomenon of consumers buying products they might not normally buy due to the political statements or actions of the company or its executives. "When a brand is in the news or trending on social media, the wave of publicity may act like advertising to boost sales, meaning people may be more likely to buy a product not because they’re actively participating in the buycott, but because they’ve heard the brand name a lot recently," per Kellogg Insights. 

Read the whole story at Kellogg Insight »

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