Taboola is testing the integration of generative AI, into its ad platform. This includes ChatGPT by OpenAI.
The technology allows advertisers to use AI to generate ads, titles and content, using AI. In addition, it can help them create multiple ad variations using natural language processing and machine learning, choosing creative content based on their queries, the company says.
The tool is now in limited Beta testing and should be available to advertisers later this year.
“We are thrilled to be experimenting with ways we can integrate cutting-edge generative AI technology into our platform, including the highly advanced ChatGPT,” states Adam Singolda, founder and CEO of Taboola.
Singolda adds, “We believe AI technologies will revolutionize the way advertisers create and optimize their ads to drive performance, providing them with additional tools they need to succeed in the fast-paced world of online advertising.”