Lee Enterprises has announced a rebranding of its Software as a Service division TownNews.
The unit will now be called BLOX Digital. It will take on a new mission of helping content producers connect with worldwide audiences, and will focus on “innovative video and app content management, and Over-the-Top advertising solutions.,” says Brad Ward, chief executive officer of BLOX Digital.
Ward says BLOX technology “powers more than 2,000 news sites, boasting 6.8 billion annual page views, two million paying subscribers, and six million email subscribers.”
“Supporting the expansion and modernization of BLOX Digital is a priority for Lee as we execute our enterprise-wide digital transformation and enhance value for customers, subscribers, and Lee shareholders,” adds Kevin Mowbray, president and chief executive officer of Lee Enterprises.