All Markets Considered, Radio Didn't Budge in November Grand total combined spot and non-spot Radio revenue for the month of November 2005 remained flat when compared to November of
2004. Total combined local and national ad sales figures for November of this year also came in flat when compared to November of last year.
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On a year-to-date basis, grand
total combined spot and non-spot revenue for the Radio industry was flat during the first 11 months of 2005 when compared to that same time period from a year ago. Local Radio posted an increase
of 1% during the first 11 months of this year when compared to those same months from last year, while national ad sales dollars dipped 2% during the same comparison periods.
To put
the intermediate and long-term growth of the Radio industry into perspective, the RAB ad sales indexes for the month of November 2005 were:
- Local, 127.9
- National, 120.4
- Total combined local and national, 126.2
Year-to-date for January through November of 2005, the RAB ad sales indexes are:
- Local, 140.1
- National, 140.6
- Total combined local and national, 140.2
Radio Advertising Bureau Index Of Radio Revenue Pool Numbers |
Nov. 2005
Vs. Nov. 2004 | YTD Jan/Nov 05
Vs. Jan/Nov 04 |
Local Revenue | | Local Revenue | |
All Markets | 1% | All Markets | 1% |
Local Ad Sales Index | 127.9 | Local Ad Sales Index | 140.1 |
National Revenue | | National Revenue | |
All Markets
| -5% | All Markets | -2% |
National Ad Sales Index | 120.4 | National Ad Sales Index | 140.6 |
Local & Nat'l
Revenue | | Local & Nat'l Revenue | |
All Markets | 0% | All Markets | 0% |
Combined Ad Sales Index | 126.2 | Combined Ad Sales Index | 140.2 |
Non-Spot Revenue | | Non-Spot Revenue | |
All Markets | -1% | All Markets | -1% |
Grand Total Revenue | | Grand Total Revenue |
|
All Markets | 0%
| All Markets | 0% |
Source: Radio Advertising Bureau, December 2005 |
These monthly
totals are based on the RAB Radio Revenue Index of more than 150 markets.