On Wednesday, men's magazine GQ issued its first-ever non-fungible token (NFT) drop -- a collection of 1,661 unique digital-art pieces that provide fans with a variety of exclusive rewards including limited-edition products and real-world experiences.
Those who mint artwork from the inaugural drop -- titled “GQ3 Issue 001: Change Is Good” -- will claim a GQ magazine subscription, the GQ box (which is filled with products selected by GQ editors), a ticket to the first GQ3 party in New York City, branded merchandise and more.
Buyers will also gain access to a special members channel in GQ's Discord page, where the company says it will announce locations for members-only events, and future GQ3 NFT drops and projects. This is also where GQ will be collecting GQ3 member input “on what to build next.”
“We’ve been keeping a close eye on all the possibilities of Web3,” says Joel Pavelski, global director of content strategy at GQ.
With the drop of GQ3 Issue 001: Change is Good, Pavelski says the company is experimenting with new technology while shining a spotlight on artists who are “pushing art and storytelling forward,” and engaging fans along the way.
To create the new collection, GQ curated a group of four artists including graphics specialist Chuck Anderson, AI futurist REO and seasoned illustrator Kelsey Niziolek, as well as 24-year-old digital artists and Afro-futurist Serwah Attafuah.
All four artists were asked to explore the GQ motto “Change Is Good,” using it as a theme to guide them as they created their digital artworks.
The company says each artist created over 100 unique traits that could be combined in infinite ways via algorithms, then turned into stand-alone pieces. The number of distinct tokens -- 1,661 -- is a nod to GQ’s 66th anniversary.