• by Ray Schultz , March 2, 2023

Sports Illustrated has entered a new business—a Michigan gaming product called SI Casino.  

The sports media brand is partnering with 888 Holdings plc, an online betting and gaming company. This is 888 Holdings’ first casino product in the U.S.  

The online casino, now live, features more than 500 casino games, with daily free spins, jackpots and live-action dealer games. 

888 Holdings already works on SI Sportsbook and brands such as William Hill and Mr. Green.  

“This is an exciting moment as we launch our first-ever casino product in the U.S. and introduce SI Casino to all Michigan sports fans,” said 888 U.S. President Howard Mittman. 

Mittman adds, “SI Sportsbook has received an extraordinary reception in the market, and we believe SI Casino ups the ante by not only providing new and innovative ways to play, but by introducing a new and differentiated experience for frequent and casual players throughout the state.” 

SI Casino will also feature games like Sports Illustrated Arcade and Sports Illustrated Swimsuit Party.