Around the Net

Swiss Marketing 'Police' Come After Toblerone

The Swiss branding police are coming after Toblerone chocolate. The candymaker, known for its distinctive triangular peaks on the package, is losing the Matterhorn mountain from its logo after falling afoul of strict marketing rules. "Future Toblerone wrappers will feature a generic mountain design instead, after the chocolate bar’s American owner, Mondelez, decided to shift some production to the Slovakian capital of Bratislava this year," per The Washington Post

Read the whole story at Washington Post »

Next story loading loading..