Timberand is opening a new global flagship store in NYC's SoHo neighborhood which executives say is the best representation of the brand's DNA. "The concept also puts more of a focus
on womenswear, a key growth category for the company, by presenting female-skewed footwear and apparel right inside the entrance," per
Sourcing Journal."The store also features The Shed,
a customization space where customers who sign up for Timberland’s newly launched membership program can have their shoes or clothing personalized. Timberland has a larger version in its
New Hampshire headquarters that also serves as a prototyping lab."
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