U.S. website subscribers are attracted most by low prices, although many feel that no content is worth the cost, judging by a new study from YouGov.
According to a report by Press Gazette, American readers are mostly likely to pay for a subscription based on:
Asked what types of content are worth paying for, Americans answered:
In contrast, 42% in the UK don’t believe any website content is worth paying for.
Here are the factors that would make U.S. readers less likely to pay for a website subscription:
Of those polled, 29% of U.S. adults currently have a paid subscription, versus 16% in the UK.
YouGov surveyed 1,232 U.S. consumers and 2,100 UK readers in February 2023.
The Press Gazette article can be accessed here.