• by Colin Kirkland , April 12, 2023

AdRoll, a marketing and advertising platform and division of NextRoll, Inc., has announced the promotion of Vibhor Kapoor –– previously the company's chief marketing officer and chief revenue officer –– as president.

Kapoor became AdRoll's CMO in February 2022 and expanded to CRO this past January, leading sales, customer success and partnerships. During Kapoor's tenure, the company says, AdRoll more than doubled its platform SaaS revenue and brought new innovations to market aimed at digital marketers.

As president of the company, Kapoor will be responsible for steering the organization's strategic efforts to support the expansion of its e-commerce business, as well as driving revenue growth, overseeing product, strategy, sales, operations and marketing.

Previously a senior director in Adobe's digital media business, vice president of marketing at cloud-based content management company Box, and senior director of Microsoft's cloud computing platform Azure, Kapoor has 30 years of experience in SaaS, cloud and API platforms, e-commerce and digital design.

Kapoor says he is excited to drive AdRoll's growth and innovation “even further.”

Roli Saxena, AdRoll's previous president, became CEO of AdRoll's parent company NextRoll in November 2022, and says Kapoor has been instrumental in driving the company's growth since joining.