• by Joe Mandese  @mp_joemandese, April 20, 2023

WPP this morning announced the acquisition of "sonic branding" agency Amp.

Terms were not disclosed, but WPP said the agency was founded in 2009 and has a global team of more than 60 people.

Amp, which claims to have "built sonic DNA" and touts building "supersonic" campaigns for some of the world's largest brands, including Mastercard, Mercedes-Benz, Kraft Heinz, Deloitte, Shell, and General Motors, will be combined with WPP brand and design consultancy Landor & Fitch.

Check out Amp's sizzle reel if you want to learn more about how it manages "brands that are on mute" but "want to find their voice."