WPP Acquires 'Sonic Branding' Agency Amp

WPP this morning announced the acquisition of "sonic branding" agency Amp.

Terms were not disclosed, but WPP said the agency was founded in 2009 and has a global team of more than 60 people.

Amp, which claims to have "built sonic DNA" and touts building "supersonic" campaigns for some of the world's largest brands, including Mastercard, Mercedes-Benz, Kraft Heinz, Deloitte, Shell, and General Motors, will be combined with WPP brand and design consultancy Landor & Fitch.

Check out Amp's sizzle reel if you want to learn more about how it manages "brands that are on mute" but "want to find their voice."



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