The Got Milk? people are
back with a new campaign for Wood Milk that asks, “Got wood?”
No, they aren’t really selling milk made out of wood, but this entertaining mock-ad, via Gale, makes a
compelling case for drinking wood milk.
In the ad, “Parks and
Recreation” star Aubrey Plaza presents herself as the cofounder of Wood Milk. “Wood milk started with a simple idea,” says Plaza. “I saw a tree and I asked myself ‘Can I
drink this?’”
As it turns out, the answer is yes, “if you turn it into milk,” she says.
The ad, created by MilkPEP, is a rejoinder to the rise of oat milk and
others that have given cow’s milk some serious competition in recent years.
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