PepsiCo's new Starry lemon-lime soda represents the soft drink maker’s fourth stab at a category in which success has proven elusive thanks to the popularity of Coca-Cola's Spirte brand.
"Researcher Euromonitor says 10% of all carbonated soft drinks sold in the US are lemon-lime, and Sprite and Sprite Zero account for almost three-quarters of that," per Bloomberg. "With soda
consumption falling by 12% in the last decade as Gen Z consumers seek healthier options, the real battle for producers is stealing market share from one another."
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