Commentary

Besides Christmas, Sports Played an Important Part In the Week of December 25th

Besides Christmas, Sports Played an Important Part In the Week of December 25th

A deep drill-down into advertising, advertisers, viewer demographics, sites, ad types, sizes and technology for online sports and sports entertainment.                     

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Top 10 Online Sports DestinationsWeek ending December 25, 2005 US, Home and Work

Brand or Channel

Unique Audience (000)

Active Reach (%)

ESPN

7,020

5.46

Yahoo! Sports

6,836

5.32

FOX Sports on MSN

5,739

4.46

NFL Internet Network

5,455

4.24

eBay Sports

3,534

2.75

SI.com

3,351

2.61

Sportsline.com

3,087

2.4

AOL Sports

2,812

2.19

MLB.com

2,260

1.76

CSTV.com

1,866

1.45

Source:  Nielsen//NetRatings NetView

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Demographic Data for Sports CategoryMonth of November 2005 US, Home and Work

Category

Target

Unique Audience (000)

Audience Composition (%)

Total

 

62,470

100

Male

 

36,310

58.12

Female

 

26,160

41.88

Age

 2 - 11

 1,944

3.11

 

 12 - 17

 5,395

8.64

 

 18 - 24

 3,488

5.58

 

 25 - 34

 9,899

15.85

 

 35 - 49

 23,188

37.12

 

 45+

 26,237

42

 

 55+

 11,781

18.86

 

 65+

 4,009

6.42

HH Income

 $ 0 - 24999

 2,967

4.75

 

 $ 25000 - 49999

 12,843

20.56

 

 $ 50000 - 74999

 16,634

26.63

 

 $ 75000 - 99999

 11,971

19.16

 

 $ 100000 - 149999

 11,563

18.51

 

 $ 150000+

 5,634

9.02

 

 No Response

 858

1.37

Source:  Nielsen//NetRatings NetView

Data on the Entertainment Industry/ Sports Leagues & Teams Segment Week ending December 25, 2005 US, Home and Work                     

Top 20 Advertisers

Company

Impressions (000)

Share of all Impressions

NBA

5,288

33.7%

Seattle Seahawks

812

5.2%

Comcast Corporation

766

4.9%

New York Giants

724

4.6%

Iowa Hawkeyes

574

3.7%

Detroit Red Wings Official Page

527

3.4%

Sugarbowl

524

3.3%

Oklahoma Sooners

518

3.3%

Carolina Hurricanes

471

3.0%

Arizona Cardinals

291

1.9%

Mountain West Conference

287

1.8%

Las Vegas Wranglers

269

1.7%

University of Nebraska

256

1.6%

Bay Meadows Racing

254

1.6%

USC Trojans

218

1.4%

University of Michigan

213

1.4%

South Carolina Gamecocks

207

1.3%

Cablevision Systems Corporation

206

1.3%

University of Maryland Terps

206

1.3%

University of North Carolina

202

1.3%

Total

15,698

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Top Ad Sizes

 

Dimensions

Impressions (000)

Share of Impressions

Wide Skyscraper

(160x600)

4,221

26.9%

Button #2

(120x60)

2,452

15.6%

Leaderboard

(728x90)

2,290

14.6%

Rectangle

(180x150)

1,246

7.9%

Full Banner

(468x60)

1,013

6.5%

Half Banner

(234x60)

901

5.7%

Medium Rectangle

(300x250)

782

5.0%

Skyscraper

(180x150)

731

4.7%

Button #1

(120x90)

471

3.0%

Square Button

(125x125)

422

2.7%

Vertical Banner

(120x240)

327

2.1%

Micro Bar

(88x31)

322

2.1%

Large Rectangle

(336x280)

209

1.3%

Non-Standard Dimension

 

157

1.0%

Square

(250x250)

88

0.6%

Vertical Rectangle

(240x400)

38

0.2%

Unspecified

 

31

0.2%

Total

 

15,701

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

Inline

15,661

99.7%

Floating/Overlay

40

0.3%

Total

15,701

100.0%

Source: Nielsen//NetRatings AdRelevance

Data on the Web Media Industry/ Sports and Recreation Segment Week ending December 25, 2005 US, Home and Work                     

Top 20 Advertisers

Company

Impressions (000)

Share of all Impressions

Boston Professional Hockey Assoc.

6,988

15.2%

Scout.com

6,601

14.3%

RacingOne.com

4,317

9.4%

PLAYERS INC

4,250

9.2%

The Walt Disney Corporation

3,272

7.1%

NFL Enterprises

3,253

7.1%

PROTRADE

2,496

5.4%

NBA

2,432

5.3%

SportsLine.com, Inc.

1,851

4.0%

Active.com

1,494

3.2%

Surfline, Inc

1,241

2.7%

The Scores Report

935

2.0%

CSI, Ltd.

782

1.7%

CDM Fantasy Sports

707

1.5%

Student Advantage, Inc.

695

1.5%

BettorsREPORT.com

547

1.2%

Yahoo! Inc.

440

1.0%

Time Warner Inc.

416

0.9%

RaceFanOnline.com

386

0.8%

NHL Enterprises

382

0.8%

Total

46,051

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Top Ad Sizes

 

Dimensions

Impressions (000)

Share of Impressions

Button #2

(120x60)

7,536

16.4%

Leaderboard

(728x90)

7,522

16.3%

Micro Bar

(88x31)

6,700

14.5%

Wide Skyscraper

(160x600)

6,646

14.4%

Half Banner

(234x60)

4,911

10.7%

Medium Rectangle

(300x250)

3,120

6.8%

Full Banner

(468x60)

2,299

5.0%

Square Button

(125x125)

2,187

4.7%

Skyscraper

 (180x150)

1,754

3.8%

Button #1

(120x90)

1,099

2.4%

Vertical Banner

(120x240)

721

1.6%

Non-Standard Dimension

 

464

1.0%

Square

(250x250)

371

0.8%

Rectangle

(180x150)

361

0.8%

Unspecified

 

248

0.5%

Large Rectangle

(336x280)

111

0.2%

Total

 

46,050

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

Inline

45,315

98.4%

Floating/Overlay

394

0.9%

Pop-Up

232

0.5%

Pop-Under

107

0.2%

Interstitial

2

0.0%

Total

46,050

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.

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