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Lowe's Targets Rural Customers

"The home improvement retailer said it is launching a one-stop-shop concept designed to bring customers living in rural areas a wider offering of farm, ranch and outdoor categories that include pet, livestock, trailers, fencing, utility vehicles and specialized hardware," according to Chain Store Age. "The new concept is rolling out among select Lowe’s stores, primarily in the South, Midwest and Northeast throughout the summer and is expected to be in place in 300 additional Lowe's stores by year end."



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