New Dance Card At GroupM's Choreograph

GroupM Thursday appointed a new CEO to its fledgling Choreograph data management unit, naming Evan Hanlon to succeed Brendan Moorcroft.

Hanlon, who joined GroupM’s Xaxis unit in 2011, has held a variety of strategic roles inside parent WPP, most recently serving as global client lead at The Pharm, WPP’s integrated agency servicing Walgreens/Walgreens Boots Alliance.

Moorcroft has reportedly left GroupM.

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