• by Fern Siegel , June 6, 2023

Island Fin Poké Co., a Florida-based farm-to-fork poké restaurant that specializes in Hawaiian-style poké bowls, has debuted its first national quality TV commercial.

San Diego-based InnoVision Marketing Group, its agency of record, created the work.

The 30-second commercial launched on digital streaming services, targeting food lovers and health enthusiasts.

The spot illustrates that poké can be made with any protein, chicken, fish or tofu, boasting so many combo options, everyone will find something to love.

Giselle Campos, SVP/senior creative director, InnoVision, said: “It poses the question of what makes a meal incredible, eventually leading to how Island Fin’s is incredible and how the bold and exotic flavors are added in to make the meal exciting, yet approachable, while showcasing its endless combinations of flavors.”

The current work is a follow-up to the brand’s “One Bite and You’ll Be Hooked” campaign in December, in which new guests can try a free 2-ounce sample of popular flavor combinations.

Founded in 2017, Island Fin Poké Co. has 26 locations and others in development.

InnoVision, a bilingual full-service marketing agency, counts Valley View Casino & Hotel, Palomar Helath and JFK Airport among its clients.