PNC Bank has appointed Havas Group’s Arnold Worldwide as its integrated marketing and advertising agency of record. Media strategy and planning will be handled by sibling agency Havas Media Group.
PNC Bank has tasked the agency with boosting national brand awareness with strategic marketing, and advertising efforts.
"As we continue to build out our coast-to-coast franchise, PNC has a unique opportunity to further elevate its brand on a national scale," says Amanda Rosseter, chief communications & brand officer at PNC Bank.
PNC's national main street bank model, centered on the delivery of big bank capabilities through local connections to customers and communities, is a key differentiator for its brand.
"Arnold stood out in the agency review process for the team's ability to deliver sophisticated, data-driven thinking and breakthrough creative," said Rosseter. "We are confident Arnold's experience and approach will help us uncover differentiated and authentic narratives that tell our national main street bank story in a compelling way to both consumer and business audiences."