Around the Net
Sprite Offers Heat-Activated Vending Machine
- Little Black Book, Wednesday, July 19, 2023 12:40 AM
Sprite has launched pilot program in London with the goal of helping Gen Z to cool down. Themed "Heat Happens," the effort is aimed at commuters contending with all the annoyances of slogging
back and forth to the office in high summer. "Together with WPP OpenX, the brand has created a Sprite vending machine that will drop ice-cold Sprite [for free] when things get heated," per Little
Black Book. "The pilot has launched at London’s King’s Cross Station, and will roll out across Europe over the summer and beyond."
