A new report commissioned by direct marketing firm V12 Group concludes that expenditures for below-the-line advertising, including online initiatives, will grow at 7.3 percent annually this year and
next, while branding campaigns and other forms of above-the-line advertising will grow at just 4.6 percent annually. The report was authored by consulting firm Winterberry Group, which analyzed data
and forecasts by a variety of groups, including the Direct Marketing Association, JupiterResearch, Universal McCann, Forrester Research, and eMarketer. -- Shankar Gupta
