EMarketer writes that satellite radio had another big fourth quarter, consolidating a big year. The total number of subscribers for XM and Sirius reached over 9 million, more than double the number of paying listeners from the year before, says the report.
The report shows that:
eMarketer's recent estimates expects that Sirius will have over 5 million subscribers at the end of 2006, while XM will have nearly 9 million. Sirius itself is more optimistic, estimating that it will have 6 million subscribers in 2006, while XM's projection is also about 9 million.
Satellite Radio Subscribers in The US (millions)
Source: eMarketer, November 2005
In the third quarter of 2005, about 42% of Sirius subscriber additions, and over 50% of XM subscribers, came through the OEM channel.
Satellite Radio Subscriber Net Additions in the US Q3 2005
OEM (except rentals)
Source: eMarketer and company reports, October 2005
According to XM, says eMarketer, over 85% of its new subscribers in the fourth quarter came from retail sales. Similarly, Sirius benefited from large retail sales tied to Howard Stern's move to satellite. Numbers released by Bridge Ratings had Stern listeners accounting for 715,000 new subscribers in the fourth quarter. The company believes another 390,000 will come on board in January 2006.
For the complete eMarketer article, please go here.