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Top Online Health, Fitness and Nutrition Destinations

Top Online Health, Fitness and Nutrition Destinations

A drill-down to examine demographics, advertising, advertisers, ad sizes, types and delivery for online health, fitness and nutrition.                                  

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Top 10 Online Health, Fitness and Nutrition DestinationsWeek ending January 1, 2006 US, Home and Work

Brand or Channel

Unique Audience (000)

Active Reach (%)

WebMD

2,598

2.04

MSN Health

1,227

0.96

Weight Watchers

1,158

0.91

Yahoo! Health

1,098

0.86

About Health and Fitness

1,034

0.81

Medco

886

0.7

Walgreens

783

0.61

AOL Health

782

0.61

drugstore.com

742

0.58

eDiets

665

0.52

Source:  Nielsen//NetRatings NetView

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Demographic Data for Health, Fitness and Nutrition CategoryMonth of November 2005 US, Home and Work

Category

Target

Unique Audience (000)

Audience Comp (%)

Total

 

57,236

100

Male

 

 24,644

43.06

Female

 

 32,592

56.94

Persons - Age

 2 - 11

 868

1.52

 

 12 - 17

 3,268

5.71

 

 18 - 24

 2,492

4.35

 

 25 - 34

 9,169

16.02

 

 35 - 49

 20,988

36.67

 

 45+

 28,281

49.41

 

 55+

 13,787

24.09

 

 65+

 4,889

8.54

HH Income

 $ 0 - 24999

 3,462

6.05

 

 $ 25000 - 49999

 12,610

22.03

 

 $ 50000 - 74999

 14,956

26.13

 

 $ 75000 - 99999

 10,391

18.15

 

 $ 100000 - 149999

 9,677

16.91

 

 $ 150000+

 5,228

9.13

 

 No Response

 912

1.59

Source:  Nielsen//NetRatings NetView

Data on the Health IndustryWeek ending January 1, 2006 US, Home and Work

Top 20 Advertisers

Company

Impressions (000)

Share of Impressions

Weight Watchers International, Inc.

169,731

20.6%

Pfizer, Inc.

167,447

20.3%

GlaxoSmithKline

113,306

13.7%

Novartis AG

35,862

4.3%

The Procter & Gamble Company

26,878

3.3%

eDiets.com, Inc.

25,525

3.1%

St. Jude Children's Research Hospital


18,870


2.3%

Waterfront Media, Inc.

16,668

2.0%

Amgen Inc.

16,614

2.0%

Sanofi-Synthelabo

16,365

2.0%

Swedish Covenant Hospital

13,723

1.7%

Johnson & Johnson

12,234

1.5%

Merck & Co., Inc.

11,939

1.4%

Bayer Corporation

10,356

1.3%

AstraZeneca Pharmaceuticals LP

9,094

1.1%

Sepracor, Inc.

8,569

1.0%

BlueCross BlueShield of Florida

8,491

1.0%

Smell and Taste Treatment and

Research Foundation


8,202


1.0%

Medical Hair Restoration

7,146

0.9%

The Sonoma Diet

6,685

0.8%

Total

824,914

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Top Ad Sizes

Dimensions

Impressions (000)

Share of all Impressions

Leaderboard

(728x90)

397,572

48.2%

Wide Skyscraper

(160x600)

108,782

13.2%

Medium Rectangle

(300x250)

88,498

10.7%

Skyscraper

 (180x150)


54,696


6.6%

Full Banner

(468x60)

46,650

5.7%

Non-Standard Dimension

 


36,993


4.5%

Half Banner

(234x60)

22,764

2.8%

Rectangle

(180x150)

14,909

1.8%

Button #1

(120x90)

13,370

1.6%

Button #2

(120x60)

11,791

1.4%

Vertical Banner

(120x240)

10,133

1.2%

Unspecified

 

5,788

0.7%

Square Button

(125x125)

4,555

0.6%

Large Rectangle

(336x280)

3,700

0.4%

Micro Bar

(88x31)

2,634

0.3%

Square

(250x250)

1,586

0.2%

Vertical Rectangle

(240x400)

473

0.1%

Total

 

824,894

100.0%

Source: Nielsen//NetRatings AdRelevance

 

Ad Delivery Types

Ad Delivery

Impressions (000)

Share of all Impressions

Inline

817,466

99.1%

Pop-Under

4,686

0.6%

Pop-Up

2,144

0.3%

Interstitial

395

0.0%

Floating/Overlay

204

0.0%

Total

824,895

100.0%

Source: Nielsen//NetRatings AdRelevance

Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.

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