A drill-down to examine demographics, advertising, advertisers, ad sizes, types and delivery for online health, fitness and nutrition.
Top 10 Online Health, Fitness and Nutrition DestinationsWeek ending January 1, 2006 US, Home and Work | ||
Brand or Channel | Unique Audience (000) | Active Reach (%) |
WebMD | 2,598 | 2.04 |
MSN Health | 1,227 | 0.96 |
Weight Watchers | 1,158 | 0.91 |
Yahoo! Health | 1,098 | 0.86 |
About Health and Fitness | 1,034 | 0.81 |
Medco | 886 | 0.7 |
Walgreens | 783 | 0.61 |
AOL Health | 782 | 0.61 |
drugstore.com | 742 | 0.58 |
eDiets | 665 | 0.52 |
Source: Nielsen//NetRatings NetView |
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Demographic Data for Health, Fitness and Nutrition CategoryMonth of November 2005 US, Home and Work | |||
Category | Target | Unique Audience (000) | Audience Comp (%) |
Total |
| 57,236 | 100 |
Male |
| 24,644 | 43.06 |
Female |
| 32,592 | 56.94 |
Persons - Age | 2 - 11 | 868 | 1.52 |
| 12 - 17 | 3,268 | 5.71 |
| 18 - 24 | 2,492 | 4.35 |
| 25 - 34 | 9,169 | 16.02 |
| 35 - 49 | 20,988 | 36.67 |
| 45+ | 28,281 | 49.41 |
| 55+ | 13,787 | 24.09 |
| 65+ | 4,889 | 8.54 |
HH Income | $ 0 - 24999 | 3,462 | 6.05 |
| $ 25000 - 49999 | 12,610 | 22.03 |
| $ 50000 - 74999 | 14,956 | 26.13 |
| $ 75000 - 99999 | 10,391 | 18.15 |
| $ 100000 - 149999 | 9,677 | 16.91 |
| $ 150000+ | 5,228 | 9.13 |
| No Response | 912 | 1.59 |
Source: Nielsen//NetRatings NetView |
Data on the Health IndustryWeek ending January 1, 2006 US, Home and Work
Top 20 Advertisers | ||
Company | Impressions (000) | Share of Impressions |
Weight Watchers International, Inc. | 169,731 | 20.6% |
Pfizer, Inc. | 167,447 | 20.3% |
GlaxoSmithKline | 113,306 | 13.7% |
Novartis AG | 35,862 | 4.3% |
The Procter & Gamble Company | 26,878 | 3.3% |
eDiets.com, Inc. | 25,525 | 3.1% |
St. Jude Children's Research Hospital |
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Waterfront Media, Inc. | 16,668 | 2.0% |
Amgen Inc. | 16,614 | 2.0% |
Sanofi-Synthelabo | 16,365 | 2.0% |
Swedish Covenant Hospital | 13,723 | 1.7% |
Johnson & Johnson | 12,234 | 1.5% |
Merck & Co., Inc. | 11,939 | 1.4% |
Bayer Corporation | 10,356 | 1.3% |
AstraZeneca Pharmaceuticals LP | 9,094 | 1.1% |
Sepracor, Inc. | 8,569 | 1.0% |
BlueCross BlueShield of Florida | 8,491 | 1.0% |
Smell and Taste Treatment and Research Foundation |
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|
Medical Hair Restoration | 7,146 | 0.9% |
The Sonoma Diet | 6,685 | 0.8% |
Total | 824,914 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Top Ad Sizes | |||
Dimensions | Impressions (000) | Share of all Impressions | |
Leaderboard | (728x90) | 397,572 | 48.2% |
Wide Skyscraper | (160x600) | 108,782 | 13.2% |
Medium Rectangle | (300x250) | 88,498 | 10.7% |
Skyscraper | (180x150) |
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|
Full Banner | (468x60) | 46,650 | 5.7% |
Non-Standard Dimension |
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Half Banner | (234x60) | 22,764 | 2.8% |
Rectangle | (180x150) | 14,909 | 1.8% |
Button #1 | (120x90) | 13,370 | 1.6% |
Button #2 | (120x60) | 11,791 | 1.4% |
Vertical Banner | (120x240) | 10,133 | 1.2% |
Unspecified |
| 5,788 | 0.7% |
Square Button | (125x125) | 4,555 | 0.6% |
Large Rectangle | (336x280) | 3,700 | 0.4% |
Micro Bar | (88x31) | 2,634 | 0.3% |
Square | (250x250) | 1,586 | 0.2% |
Vertical Rectangle | (240x400) | 473 | 0.1% |
Total |
| 824,894 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Ad Delivery Types | ||
Ad Delivery | Impressions (000) | Share of all Impressions |
Inline | 817,466 | 99.1% |
Pop-Under | 4,686 | 0.6% |
Pop-Up | 2,144 | 0.3% |
Interstitial | 395 | 0.0% |
Floating/Overlay | 204 | 0.0% |
Total | 824,895 | 100.0% |
Source: Nielsen//NetRatings AdRelevance |
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.