- CNBC, Wednesday, August 16, 2023 2:14 PM
"Privately owned Ariela & Associates International has agreed to buy Parade, the VC-backed intimates startup that created 'the internet’s favorite underwear,'" according to CNBC. "The deal
brings Parade’s relevance, digital savviness and loyal customer base to Ariela, a Fruit of the Loom licensee that’s been a longtime player and manufacturer in the intimates space."
Read the whole story at CNBC »
