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Ariela Acquires D2C Undies Fave Parade

  • CNBC, Wednesday, August 16, 2023 2:14 PM
"Privately owned Ariela & Associates International has agreed to buy Parade, the VC-backed intimates startup that created 'the internet’s favorite underwear,'" according to CNBC. "The deal brings Parade’s relevance, digital savviness and loyal customer base to Ariela, a Fruit of the Loom licensee that’s been a longtime player and manufacturer in the intimates space."

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