Along with his timeless classics, musician Jimmy Buffet created a billion-dollar empire thanks to shrewd marketing.
"If people feel connected to a brand, the thinking goes, they will buy
more stuff," says The Atlantic.
"Buffett was an early master of this art: He was selling goods and services, but he was also offering a sense of belonging. And though it has
become de rigueur for celebrities to peddle branded products, be it skin care or tequila, Buffett has been translating pop-culture recognition into product sales for decades."
Read the whole story at The Atlantic »