Around the Net
Music Aside, Jimmy Buffet Was An Astute Marketer
- The Atlantic, Tuesday, September 5, 2023 7:41 PM
"If people feel connected to a brand, the thinking goes, they will buy more stuff," says The Atlantic.
"Buffett was an early master of this art: He was selling goods and services, but he was also offering a sense of belonging. And though it has become de rigueur for celebrities to peddle branded products, be it skin care or tequila, Buffett has been translating pop-culture recognition into product sales for decades."
