• by Teresa Buyikian , September 19, 2023

Back-to-school is the right time for a kids’ promotion.

So BurgerFi announced that Mondays beginning Sept 25 will be a Kids Eat Free day for every child 12 years old and younger. The free kids meal is contingent upon purchase of an adult meal and only for restaurant dine-in customers.

"As children return to school, meal planning can become a bit of a juggling act for parents and caregivers. We aim to simplify dining choices," said Carl Bachmann, chief executive officer of BurgerFi. "Our program presents a convenient option … during this busy time of year.”

The kids’ meal options include a single burger or cheeseburger, hot dog, grilled cheese or fried chicken tenders. The meal includes a choice of a natural snack or junior fry as a side, along with juice or Coca-Cola Freestyle beverage and a BurgerFi activity sheet with crayons.

As far as meal choices for adults, the chain offers BurgerFi burgers, chicken, VegeFi and Beyond Burger options, also including a regular-size fries and a Coca-Cola Freestyle beverage.

The 125-unit Florida chain, with locations in 22 states, has adopted a “Never Ever Program,” which states its  meat will never include steroids, antibiotics, growth hormones, chemicals or additives, and will be humanely raised.

The company’s new loyalty program awards new members free fries upon sign-up and a free frozen custard on their birthday, as well as $10 in rewards for every $100 spent.

In July industry veteran Carl J. Bachmann began his new position as CEO of BurgerFi, International Inc. Bachman joined the chain from Denver-based competitor Smashburger. BurgerFi International Inc. also owns Anthony’s Coal Fired Pizza & Wings, which operates 60 corporate-owned casual restaurant locations.