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Hy-Vee Launches Retail Media Network

Hy-Vee is launching the full-scale version of its retail media network, Hy-Vee RedMedia. "The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online and in-store," per Supermarket News. "This venture will help build brand affinity through meaningful and personalized interactions, Hy-Vee said in a statement."

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