• by Ray Schultz , September 25, 2023

Spotify is testing an AI tool that translates podcasts into different languages — in the podcaster’s voice. 

The new offering, Voice Translation, utilizes OpenAI’s new voice generation technology to match the original speaker’s style, Spotify says. 

Sporify is working with podcasters Dax Shepard, Monica Padman, Lex Fridman, Bill Simmons, and Steven Bartlett to generate AI-powered voice translations in such languages as Spanish, French, and German.

“By matching the creator’s own voice, Voice Translation gives listeners around the world the power to discover and be inspired by new podcasters in a more authentic way than ever before,” says Ziad Sultan, VP of personalization. 

Spotify plans to include Dax Shepard’s "eff won with DRS," "The Rewatchables" from the Ringer and Trevor Noah’s new podcast that will launch later this year, it says.

Translation appears to be a growing capability. For instance, Google has added a native translation integration within the Gmail mobile app: To translate messages on mobile, users simply have to select “Translate” and choose the preferred language.

“We believe that a thoughtful approach to AI can help build deeper connections between listeners and creators, a key component of Spotify’s mission to unlock the potential of human creativity,” Sultan adds.