Gen Z journalists are entering the field with a spirit of idealism, judging by NextGen Journalists: Navigating Misinformation, AI and The Future Of Journalism, a study by Greentarget.
Of those polled, 72% have a positive outlook on journalism. And they believe in traditional journalistic values — for instance, 87% say journalists should strive for impartiality.
But 76% fear social media could worsen the spread of misinformation. And while 55% say misinformation has reinforced their interest in journalism, 25% feel it has diminished it.
In addition, 59% are concerned about diversity in the field, 15% strongly so. Most agree that their journalism programs stressed the need for diverse sources in reporting.
On another front, 50% agree AI is a threat to journalists and people in related careers, while 74% agree AI will have a significant impact on the field.
They are already using these AI tools in their journalism work:
Gen Z reporters chose journalistic careers for these reasons:
Greentarget surveyed 100 emerging or current journalists in the second quarter of 2023.