• by Joe Mandese  @mp_joemandese, October 2, 2023

GroupM's Wavemaker unit has named Gabriela Vargas CEO for Latin America (LATAM).

Vargas, who is based in Mexico City, reports to Wavemaker Global CEO Toby Jenner and GroupM LATAM CEO Cesar Recalde.

Vargas joins the media agency from Publicis Media's Starcom unit where she was CEO of its operations in Mexico.

She previously held senior roles at Dentsu's Carat, IPG Mediabrands' Initiative and Publicis' Leo Burnett, where she began her career in advertising.