USAToday.com on Tuesday said it has tapped feed management provider FeedBurner to manage the more than 100 subscription feeds that its site currently offers. USAToday's site offers subscriptions for
a variety of feeds within its News, Money, Sports, Life, Technology, Weather, and Travel categories, as well as additional feeds for its columnists. Separately on Tuesday, FeedBurner launched
FeedFoundry, its newest subscription service tailored to managing large numbers of feeds for major publishers. USAToday.com will use FeedFoundry to track readership over time and across categories,
traffic sources, and advertising performance for all active campaigns.
--Gavin O'Malley
