• by Teresa Buyikian , October 4, 2023

This week Hard Rock International launched The Hard Rock Messi Kids Menu, expanding on its partnership with soccer star and Hard Rock global brand ambassador Leo Messi.

The menu, available at participating Hard Rock Cafes and select Hard Rock Hotels worldwide, offers a choice of the Messi X Burger, the Messi Golden Chicken Sandwich and additional kid-friendly options. Every meal also includes a free mini golden soccer ball toy, a collectable poster, activity sheet and stickers featuring Messi.

"As a father of three, I have always had a special connection with kids," said Leo Messi in a release. "Now the Hard Rock, and the kickoff of the new kids menu, offers families a variety of meals and a fun dining experience."

For diehard fans, the Hard Rock has also released the Hard Rock X Messi 3.0 merchandise collection for both kids and adults, available at select Hard Rock shops. The new merch includes a kid-sized version of Messi Chef's Coat and a mini soccer ball. The Hard Rock Heals Foundation will donate a portion of proceeds from sales of the mini soccer balls to kids’ charities around the world.

Digital marketing includes a special in-store QR code fans can scan to access a trivia game and wallpaper downloads, along with a digital experience with an AI-generated Messi himself, and the chance to purchase the Messi merch.

Hard Rock is also an official partner of Inter Miami CF, Messi’s team.